Saathi - Aapka Digital Sahayak
Year
'25
Client
Google Ai UX Hackathon, India - 2025 | National Runnerups
Service
UI/UX and Platform Design | Product Design
Saathi - Aapka Digital Sahayak is an AI-powered mobile solution designed to empower women in Self Help Groups (SHGs). The project focuses on simplifying access to financial information, government schemes, and documentation through an intuitive voice-first interface tailored for users with limited digital literacy.Cowrie is a cultural fashion brand identity inspired by the rich heritage of Lambada embroidery from Telangana. The project celebrates traditional craftsmanship while positioning it for a contemporary audience through a visual system that blends cultural symbolism, handcrafted authenticity, and modern design language.
© Saathi - Aapka Digital Sahayak
Challenge
Women in Self Help Groups face barriers such as low digital literacy, complex documentation processes, and limited access to reliable information about government schemes and financial systems.
Solution
Through extensive user research, persona development, and iterative concept building, we designed Saathi, a voice-enabled AI assistant that helps women understand documents, fill forms, and access financial knowledge. The multilingual interface, OCR-based form assistance, and conversational guidance reduce dependency on intermediaries and empower users to navigate systems independently.
Cowrie - Celebrating Lambada Embroidery
... - Turn Overwhelm Into Action